Archive for tag: Performance Marketing

Navigating uncertainty with experimentation in B2B marketing

Creative Marketing

B2B marketing is the domain where the precision of science and the flair of creativity not just coexist but thrive together. Imagine marketing as a...

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Performance marketing for financial services

IBF

We helped our client triple their leads and conversions in less than 3 months while reducing unit costs. Our client offers a next-generation cross-...

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Blocking Bot Traffic and Excluding it in Reports

Microbots

Websites around the world are prone to different kinds of bot traffic every day. From a business perspective, it is important to understand that bot t...

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Strategies for Lead Generation Campaigns

Lead Generation Campaigns

Lead generation is considered one of the most common use cases for digital marketing across different industries. The objective obviously is to genera...

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