Resources

B2B Marketing Segmentation with HubSpot

B2B Marketing Segmentation with HubSpot

Segmentation is a key requirement for effective B2B marketing, but more often than not it gets so complicated that businesses either make mistakes or ...

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The Value of B2B Marketplaces

Value of B2B Marketplaces in B2B Marketing

There’s a notion that concepts or constructs that have been around for too long are likely to stay around for longer. This is known as the Lindy...

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Blocking Bot Traffic and Excluding it in Reports

Microbots

Websites around the world are prone to different kinds of bot traffic every day. From a business perspective, it is important to understand that bot t...

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Strategies for Lead Generation Campaigns

Lead Generation Campaigns

Lead generation is considered one of the most common use cases for digital marketing across different industries. The objective obviously is to genera...

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Hosting your Blog on HubSpot vs WordPress

HubSpot Developers

The Content Optimization System (COS), now part of the newly launched CMS Hub, is a key component of the HubSpot Growth Suite and any HubSpot-powered ...

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Tool for Extracting Website Contents

Extract Websute Content

Extract Website Content (EWC) was originally an internal tool we developed at Cactix and then made available publicly for free until mid-2019 when we ...

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When is the right time for Inbound Marketing?

Inbound Marketing

A year ago, we were just like any other digital marketing agency in Dubai. We were playing the same broken record with hits such as “full servic...

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Why is Inbound Marketing the Right Choice for B2Bs?

Inbound Marketing for B2Bs

In the current competitive climate, companies are looking for effective and scalable ways to do business with each other, especially if their business...

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How to Reach and Engage with Emiratis

Emiratis

The UAE is blessed with a vibrant and diverse demographic made up of over 200 nationalities. Emiratis, or national citizens of the UAE, make up almost...

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