Technology

Since the start of the fourth industrial revolution, technology has been steadily making its way into every industry and every aspect of our lives. At the heart of this revolution are all the brilliant software, hardware, data, and artificial intelligence that are transforming our world for the better. With tough competition and rapidly shifting markets and needs, technology companies rely on marketing at a very strategic level. It’s no surprise that the marketing function was first elevated to the C-suite in this industry. We help technology companies capture their market and achieve rapid growth.

We Help

Software

Showcase solutions and portfolio. Capture the market. Drive business leads and conversions.

Hardware

Promote products and solutions. Increase brand awareness. Grow sales and exports.

Information Technology and Services

Establish trust and credibility. Generate business leads and drive conversions.

Internet Businesses

Manage and enhance reputation. Establish trust and credibility. Increase sales.

Capabilities

We provide specialised B2B marketing services for the technology sector, spanning a wide range of capabilities and skillsets:

Marketing

→ Inbound Marketing
→ Search Engine Optimisation
→ PPC Advertising
→ Social Media Marketing
→ Marketing Automation
→ Sales Enablement

Content

→ Content Development
→ Content Marketing
→ Content Localisation
→ Content Design

Web

→ Web Design and Development
→ Growth Driven Design
→ E-Commerce

PR

→ Public Relations and Communications
→ Reputation Management

Featured Projects

NVSSoft

NVSSoft

NVSSoft relies on Cactix for integrated marketing services, market research and analysis, and strategic marketing advice.
Diligencia Consulting

Diligencia Consulting

Diligencia Consulting uses HubSpot Marketing to fuel the growth of its financial information service ClarifiedBy.

Resources

How to make B2B content more exciting

Guides Exciting B2B Content

With a lot of education and awareness in recent years around B2B marketing, more and more brands are realising its impor...

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Performance marketing for financial services

Case Studies

We helped our client triple their leads and conversions in less than 3 months while reducing unit costs. Our client o...

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Cactix is now a Certified Semrush Partner Agency

Updates

We are proud to announce that Cactix is now the first certified Semrush partner agency in the UAE as per Semrush’s new p...

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B2B Marketing Segmentation with HubSpot

Guides

Segmentation is a key requirement for effective B2B marketing, but more often than not it gets so complicated that busin...

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The Value of B2B Marketplaces

Insights

There's a notion that concepts or constructs that have been around for too long are likely to stay around for longer. Th...

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Blocking Bot Traffic and Excluding it in Reports

Guides

Websites around the world are prone to different kinds of bot traffic every day. From a business perspective, it is impo...

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We take processes apart, rethink, rebuild, and deliver them back working smarter than ever before.

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Our Brochure 1.25 KB