Technology

Since the start of the fourth industrial revolution, technology has been steadily making its way into every industry and every aspect of our lives. At the heart of this revolution are all the brilliant software, hardware, data, and artificial intelligence that are transforming our world for the better. With tough competition and rapidly shifting markets and needs, technology companies rely on marketing at a very strategic level. It’s no surprise that the marketing function was first elevated to the C-suite in this industry. We help technology companies capture their market and achieve rapid growth.

We Help

Software

Showcase solutions and portfolio. Capture the market. Drive business leads and conversions.

Hardware

Promote products and solutions. Increase brand awareness. Grow sales and exports.

Information Technology and Services

Establish trust and credibility. Generate business leads and drive conversions.

Internet Businesses

Manage and enhance reputation. Establish trust and credibility. Increase sales.

Capabilities

We provide specialised B2B marketing services for the technology sector, spanning a wide range of capabilities and skillsets:

Marketing

→ Inbound Marketing
→ Search Engine Optimisation
→ PPC Advertising
→ Social Media Marketing
→ Marketing Automation
→ Sales Enablement

Content

→ Content Development
→ Content Marketing
→ Content Localisation
→ Content Design

Web

→ Web Design and Development
→ Growth Driven Design
→ E-Commerce

PR

→ Public Relations and Communications
→ Reputation Management

Featured Projects

NVSSoft

NVSSoft

NVSSoft relies on Cactix for integrated marketing services, market research and analysis, and strategic marketing advice.
Diligencia Consulting

Diligencia Consulting

Diligencia Consulting uses HubSpot Marketing to fuel the growth of its financial information service ClarifiedBy.

Resources

Your new B2B buyer wants to scroll and swipe… are you keeping up?

Insights

[vc_row][vc_column][vc_column_text]Before you jump to conclusions, I'm not suggesting you start taking your B2B marketin...

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“Quick question [First Name]” – does sales automation work?

Guides

Your quick guide to effective sales automation We’re willing to bet that you’ve at least once received an unsolicited e...

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Navigating uncertainty with experimentation in B2B marketing

Insights

B2B marketing is the domain where the precision of science and the flair of creativity not just coexist but thrive toget...

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Should you buy that research report mentioning your company?

Insights

The short answer is no, especially if it’s being pitched to you. Businesses are always on the lookout for reliable da...

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Stop congratulating yourself on LinkedIn

Insights

And enough with the 'awards' business. How did we ruin an excellent professional network by turning it into yet anoth...

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How to make B2B content more exciting

Guides Exciting B2B Content

With a lot of education and awareness in recent years around B2B marketing, more and more brands are realising its impor...

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We take processes apart, rethink, rebuild, and deliver them back working smarter than ever before.

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