PPC Advertising
Make every click count.
There is a limit to how much you can achieve in digital marketing when you rely solely on organic reach. Digital advertising is the most effective method of maximising results when it comes to increasing awareness, generating leads, and driving conversions for your business. Almost every search engine and social media platform out there provides a variety of solutions for paid advertising, including Google, Bing, Facebook, Twitter, LinkedIn, Amazon, and Baidu. Compared to other forms of advertising, digital advertising is cost-effective, measurable, targeted, and fully controllable.
What goes into a successful PPC campaign?
Strategy
Researching. Setting goals. Defining focus, channels, targeting, and budgets.
Setup
Using landing pages, A/B testing, conversion tracking, and retargeting.
Optimization
Managing campaigns regularly and making the necessary changes to improve results.
PPC Advertising for B2Bs
In most cases, demand for B2B products and services is driven by search, which makes a great business case for using PPC advertising on search engines like Google. With PPC advertising, your business can rent a top spot on the screens of your prospects when they search for your products or have any questions or needs that you can help with. PPC advertising will allow you to target your prospects at various stages in their buying journey, and with different objectives, from increasing brand awareness at the top of the funnel all the way to generating ready-to-speak-to-sales leads at the bottom of the funnel.
Our Expertise in PPC Advertising
We have run more paid advertising campaigns than we can remember. This experience has helped us develop proprietary strategies and methodologies for launching and managing successful PPC campaigns for our clients.
We are a certified Google Partner, which signifies that we have a number of Google Ads certified professionals within our agency and that we exceed a certain monthly ad spend threshold. The advantages to our clients include working with certified analysts, getting early access to new features, keeping up with PPC best practices and not having to wait in line for any support issues.
Our Services
Some of the services we offer under PPC advertising include:
- Campaign Strategy
- Campaign Setup
- Campaign Management
- Landing Page Design and Development
- Google Ads
- Bing Ads
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
- Baidu Ads
- Mobile App Advertising
- E-Commerce Advertising
- Remarketing / Retargeting Implementation
- Ad Tech Implementation
