Social Media Marketing

Make every story count.

Many B2B businesses ignore social media or fail to take advantage of the full extent of its power. They often misuse it by treating it as a one-way PR channel or struggle to create engaging content and conversations. Social media is an indispensable and extremely effective channel for B2Bs to increase their brand awareness, engage their stakeholders, and generate leads for their business.

With younger social-media-native generations taking over influencing and decision making positions within organisations, it matters now more than ever for B2Bs to go social. At the very least, B2Bs must maintain a presence on social media to connect with their own employees and customers as a starting point.

The key to winning on social media for B2Bs is simply “keeping it real”. Through authentic storytelling and communication, B2B businesses can connect and engage with audiences on a deeper level and stay top of mind. These genuine stories can be about anything, the people behind the brand, the success of a client, or the impact of a product on the lives of people or the environment.

What goes into a Successful Social Media Presence for B2Bs?



Content is the lifeblood of social media. From photos, to videos, to stories, social media content has to be genuine and engaging.



Social media is a two-way street. To be successful, brands must listen to the audience and engage openly and proactively.



Day to day interaction is not enough to stand out in social media. Brands must create activation campaigns every now and then to stay ahead of the game.



Social media needs to be tightly integrated with customer relationship management and with other digital marketing activities as part of a single ecosystem.



There is only so much you can achieve on social media organically. Paid advertising is an essential leverage to be successful on social media.



Your online reputation can make or break your business. Take control by listening proactively and dealing with both negative and positive mentions and reviews in real-time.

Why is Social Media a Capability at Cactix?

Social media was the start of our journey as an agency. We worked with dozens of clients across different industries and delivered on a variety of different objectives. We helped our clients establish a successful presence on social media, and some of them got featured and won awards for their achievements. We were selected by Dubai SME and Dubai Entrepreneurship Academy in addition to other public and private establishments to deliver training on social media marketing and ways to stand out and achieve success.

Our Services

Some of the services we offer in social media marketing include:

  • Strategy
  • Management
  • Content Creation
  • Activation Campaigns
  • Paid Advertising
  • Listening and Monitoring
  • Reputation Management
  • Facebook Marketing
  • Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Training

Ready to socialise?

Let’s build a powerful and engaging presence for your brand on social media.

Get in touch with us today.