EMEA-Focused GTM Solution

Expand your business into the EMEA markets with confidence
using tailored go-to-market strategies.

Navigating the diverse and dynamic EMEA markets requires clarity and a specialized approach. We are dedicated to guiding businesses through the process of entering new markets and launching new products in the EMEA region. Recognizing that a significant number of business expansion ventures do not succeed past their first three years, we offer a decisive, research-based approach to market entry and growth.

Key Solution Features

Our GTM Solution is a comprehensive playbook for tackling new market entry successfully. Starting off with a data-driven strategy, setting up demand generation funnels and launching impactful brand awareness campaigns, to agile experimentation and systematic collection of data, and establishing or validating product market fit, our GTM solution is a ‘blitzkrieg’ approach to market entry that is finely tuned to guarantee tangible results.

Rapid Activation and Demand Generation

Recognising the need for a swift and pragmatic market entry, we quickly secure interest and demand through targeted campaigns with constant optimisation for peak performance. From bottom-of-funnel Google Search campaigns to top-of-funnel account-based marketing on LinkedIn, we secure your visibility and demand generation funnel in no time.

Strategic Content and Communications

We craft compelling narratives that resonate with the target market for your product, establishing your brand as a trustworthy and relatable entity in new markets. We leverage localised B2B content production to enable marketing and sales efforts in penetrating strategic high-value accounts. In parallel, we leverage public relations and media campaigns to amplify the content and achieve a solid breakthrough for your brand in the target market.

Market Data

Leverage our deep understanding and expertise in the EMEA markets to gain insights into cultural nuances, regulatory environments, and consumer behaviours unique to these regions. With a strong network and access to premium tools and data sources, we can deliver actionable insights that accelerate your market entry and help you hit your goals faster.

Experimentation

We’re of the position that real breakthroughs can only be achieved through experimentation, especially in highly dynamic environments with too many variables. Experimenting with various recipes helps us uncover real opportunities and gaps in the market that can be tapped into for rapid activation and growth.

Product-Market Fit

Our expertise in navigating the product-market fit cycle crafts a path across all market adopter stages, ensuring your product’s success from introduction to market dominance. We infuse our strategy with continuous feedback and improvements, showcasing your product’s strength and enhancing its market position.

The Cactix Solution

Our unique solution involves setting up and managing a comprehensive content production line and supply chain tailored for the dynamic needs of B2B enterprises. Our holistic approach combines expertise, creativity, and technological prowess to craft compelling content that drives results.

In-depth Audience Understanding

Our process involves a deep and nuanced understanding of target audiences and stakeholders, ensuring that every piece of content is crafted to meet their needs effectively.

Structured Research and Information Gathering

We employ a structured research approach involving subject matter experts to gather accurate and comprehensive information, adding depth and credibility to our content.

Streamlined Story Development

Creative ideation is at the core of our process, fostering frictionless story development to extract compelling narratives that resonate seamlessly.

Journalist-led Editorial Process and Team

Our editorial and planning process, led by experienced journalists, is supported by a diverse team of copywriters and designers, ensuring high-quality, engaging content across platforms.

Efficient Utilisation of Data and Technologies

Creative and efficient utilsation of emerging technologies and premium data sources, in addition to the development of custom-built knowledge management repositories to enhance content quality and depth, while adhering to ethical standards.

Omnichannel Content Delivery and Execution

We adopt an omnichannel approach, delivering content and design in versatile formats suitable for different platforms and audience preferences, all while following a unified design system and developing a dynamic hub for all the content produced.

Strategic Approach to Communication and PR

Our strategic approach to public relations includes total ownership of brand newsrooms, media relations, and campaigns, ensuring cohesive and effective communication aligned with your brand’s goals.

Robust Reporting and Analytics

Detailed reporting and analytics provide valuable insights into content performance, enabling data-driven decisions for ongoing optimization and strategy refinement.

How Do We Work Together

Extension of your Team

We seamlessly integrate into your operations, aligning perfectly with your brand’s goals, and functioning as an integral part of your team to achieve shared goals. Nevertheless, you will always have a primary point of contact at Cactix and none of your team members will ever have to repeat anything.

Product Knowledge

We embed in-depth product knowledge for our teams as an essential part of the process. We go through the required trainings and speak regularly to your engineers and experts about your products.

Collaborative Approach

Open communication and collaborative processes define our partnership, encouraging the exchange of ideas for innovative strategies.

Advanced Technologies and Integration

We employ an advanced and adaptable tech stack that easily merges with your systems, facilitating a smooth and efficient workflow without disruptions. In addition, our systems are designed to capture and accumulate learnings, insights and knowledge in a secure and confidential manner with the full ownership remaining in the hands of your enterprise.

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