E-Commerce
Build the perfect online buying experience.
Our world continues to change at a rapid pace leaving us all uncertain about the shape of things to come. Nevertheless, we can be almost certain that digital commerce is here to stay and it’s going to continue its phenomenal growth for the foreseeable future. Every business, whether B2C or B2B, is now aware of the massive potential of e-commerce and the risks of falling behind. E-Commerce is an efficient, effective, and scalable platform to grow your revenues, improve customer experience and gain a competitive edge.
Roadmap to Success
For businesses that have not had any experience with digital commerce before, it is essential to put together a well-thought-out roadmap and strategy for enabling e-commerce. This roadmap needs to take into consideration the specifics of the business and tackle questions related to the business model, technology to be used, pricing and merchandising, payments, logistics and order fulfillment, customer service, promotion and marketing. It’s a long list but making the right choices early on will save time and money and will help in avoiding costly mistakes later on.
What makes a Successful E-Commerce Website?
Right Choice of Technology
Building on a tech stack that meets requirements and enables performance and scalability.
Efficient Setup
Efficient payments, shipping rates, inventory management, and order processing.
Integration
Tightly integrated with ERP, CRM, marketing software, and any other relevant systems.
User Experience
Mobile-first engaging and frictionless buying experience with easy checkout process.
Personalisation
Personalised content and recommendations to increase engagement and conversions.
Security and Privacy
Enabling a secure shopping experience that respects the privacy of users.
Customer Support
Providing an outstanding customer support that boosts satisfaction and retention.
Efficient Management
Easy to merchandise in real-time and manage product catalogues and pricing dynamically.
Promotion and Marketing
Ability to manage promotions and run marketing campaigns in a flexible and automated way.
B2B E-Commerce
Not too long ago, most B2B businesses dismissed e-commerce as something that belonged to the B2C world. Fast-forward to today and global B2B e-commerce is already valued at 12 trillion USD and expected to grow at a compound annual growth rate of 17.5% between 2020 and 2027.
With fluctuating demand, disrupted supply chains, growing competition and an increasing number of younger buyers used to B2C experiences, B2B businesses can no longer afford to ignore e-commerce or put it on the back-burner. On the bright side, e-commerce presents B2B businesses with many opportunities:
- Increasing revenues from tapping into new markets and expanding globally.
- Enabling clients to buy directly in addition to or instead of buying through resellers, distributors, or consultants.
- Fostering a self-service experience that can reduce the cost and friction of client servicing and at the same time increase customer satisfaction.
- Making it easier for clients to make repeat purchases which are typically a large portion of B2B commerce.
- Improving the showcasing of products and services beyond the traditional brochure and using the latest technologies.
- Boosting customer retention and loyalty, making it easier to up-sell and cross-sell new products and services.
- Reducing sales cycles and client acquisition costs and improving the productivity of sales teams.
- Gaining data and insights for improvements that would not have been possible otherwise.
Our Expertise in E-Commerce
Our team boasts a wealth of knowledge and experience in designing and building e-commerce solutions. In addition, since we manage and market e-commerce websites for our clients we have first-hand experience of what it is like to operate and optimize an e-commerce website. Meaning we can feed back into our solution design and build expertise.
We have experience working on stores powered by Magento, WooCommerce, Shopify, and Prestashop, and we are experienced in building e-commerce websites using Magento and WooCommerce as well as custom-built cart systems.
Our Services
Some of the services we offer under e-commerce include:
- Strategy
- Implementation
- Management
- Consulting
- Marketing and Promotion
- Merchandising
- Populating Product Catalogues
- Magento Development
- WooCommerce Development
- Custom Development
- Marketplace Solutions
- User Experience Audit
- User Experience Design
- Payment Gateway Integration
- Back-End Integrations (ERP, CRM, Order Management, Inventory Management, etc.)
