Guides

B2B Marketing Segmentation with HubSpot

B2B Marketing Segmentation with HubSpot

Segmentation is a key requirement for effective B2B marketing, but more often than not it gets so complicated that businesses either make mistakes or ...

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Blocking Bot Traffic and Excluding it in Reports

Microbots

Websites around the world are prone to different kinds of bot traffic every day. From a business perspective, it is important to understand that bot t...

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Strategies for Lead Generation Campaigns

Lead Generation Campaigns

Lead generation is considered one of the most common use cases for digital marketing across different industries. The objective obviously is to genera...

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