Content Marketing
Create value through content.
It is often said that creating value for others is the key to creating wealth for yourself and your business. This is also true in the world of digital marketing where you can create a profitable online presence by creating and delivering value through content. Content marketing can help you gain business, lead your market, and attract the right talent.
What is Content Marketing used for?
The use cases for content marketing are endless. From increasing brand awareness, to generating leads, engaging with prospects and customers, and establishing credibility. Content marketing is a versatile strategy and we like to think of it as a tool to serve three primary areas:
Business Development
Earn your way to your prospects through valuable content and generate qualified leads.
Thought Leadership
Demonstrate knowledge, add value, reflect your voice and make an impact.
Employer Branding
Boost your reputation and popularity, showcase your values and attract the best talent.
Content Marketing for B2Bs
B2B businesses tend to sell complex products and services that require longer decision making processes. B2B buyers are likely to do a lot of research and interaction online before doing business. With that in mind, content marketing is a no-brainer for B2B businesses, and it’s one of the most effective and sustainable ways to differentiate and lead in the market. The use cases of business development, thought leadership, and employer branding are applicable to almost every business across every industry. By creating and publishing valuable content in the form of articles, guides, tools, infographics, videos, and podcasts, your business can gain invaluable organic traffic and engagement that can propel your growth and positioning to a whole new level.
Our Expertise in Content Marketing
Many years ago we pivoted our business model to focus on permission-based content-powered marketing through concepts such as Inbound Marketing, Thought Leadership and putting content first when doing any digital marketing or web development activity. It was a successful transition as we were already experienced in content development but only needed the right framework to put content to a good use. Inbound marketing guided our approach and gave a holistic approach to the process of creating content. We also became solutions partners for HubSpot, the world’s leading inbound marketing software, which helps us architect and deliver complete solutions for content marketing.
Our Services
Some of the services we offer in content marketing include:
- Content Strategy (Information Architecture, Content Inventory, Content Audit, Competitive Analysis, User Stories, Personas, Buyer Journey, Key Messaging, Positioning Statements, Content Creation Guides, Taxonomies, Governance Models, Voice and Tone Guides, Style Guides, Content Workflows)
- Content Marketing Strategy
- Content Research
- Content Development (Copywriting, Proofreading, Editing, Technical Writing)
- Business Blogging
- Asset Development (Case studies, white papers, research, guides, books, videos, photos, etc.)
- Social Media Marketing
- Email Marketing
- Creative Concepts
- Marketing Automation
- Employer Branding Audit
- Employer Branding Content
- LinkedIn Careers Portal Optimisation
- LinkedIn Profile Optimisation
