Search Engine Optimisation
Crack the code on what it takes to be on top.
Being at the top of organic search results for your target market is invaluable. It’s the key to unlocking massive opportunities for your business. However, it’s easier said than done because Search Engine Optimisation is probably the hardest digital marketing activity to get right. SEO is both an art and a science, takes a lot of perseverance and believe it or not, trial and error. There is no shortcut to success in SEO but you can certainly work smarter instead of working harder.
By now you must have seen your fair share of snake oil salesmen promising top positions in organic search results. You know the drill; while you are left frustrated at the end of their minimum contract period and you’re writing the cancellation notice, they’ve already signed up their next victim. “It’s a website issue” they’ll tell you while they upload videos on their LinkedIn page passing themselves off as SEO “experts”.
What does Successful SEO look like?
When you are doing SEO right, your website will appear in the top few search results (or at least the first page) for topics that are relevant to your products and services. The main benefit of successful SEO is to generate organic traffic which is generally more engaged, more relevant, and more likely to convert into leads and customers. The purpose of SEO should be to maximise organic traffic in terms of its absolute value as well as its percentage of overall traffic.
Research
Researching audiences, topics, trends, keywords, SERPs, and competition
Strategy
Identifying the right strategy and setup. Setting measurable and achievable goals.
Content
Developing relevant and high quality content to attract organic traffic.
Technical SEO
Optimising on-site and on-page SEO and ensuring the website is free from technical SEO issues.
Backlinks
Prospecting for and building quality backlinks from reputable websites with high domain authority.
Rank Management
Monitoring SERPs on a regular basis and feeding back into the optimisation process.
SEO for B2Bs
Search Engine Optimisation plays a critical role in the world of B2B marketing. The demand for B2B products and services is typically search-driven as buying centres within organisations go online to research their requirements, evaluate solutions, and source and compare vendors. Make sure to capitalise on your search presence as a showcase of credibility and an invaluable source of quality traffic and leads.
As a B2B marketing agency, SEO is an integral part of our solutions and it is also embedded within all our practices including inbound marketing, content marketing, and web development.
Our Expertise in Search Engine Optimisation
When it comes to SEO we combine our long experience with a unique grey-hat approach, proprietary strategies and advanced tools to deliver tangible results to our clients. As a multi-disciplinary agency our SEO solutions are complete and do not require external resources. With our content capabilities we can develop the exact content required by any SEO strategy, and with our web capabilities we can execute any technical requirements. Our PR experts with their connections to the media and content networks are able to carry out effective outreach and digital PR campaigns that yield quality backlinks and klout.
Our Services
Some of the services we offer in search engine optimisation include:
- Research (Audiences, Topics, Trends, Keywords, SERPs, Competition)
- Website Audits
- Content Audits
- Strategy
- Content Strategy
- Content Development
- Technical SEO
- Rank Management and Reporting
- Backlink Prospecting and Building
- Outreach Campaigns
- Digital PR
- Local SEO
- International SEO
- Google My Business Optimisation
- Bing SEO
- Baidu SEO
- Website Migrations
- Google Penalty Recovery
- Reputation Management
