Archive for tag: LinkedIn

Stop congratulating yourself on LinkedIn

The businessman seeing himself in mirror as superhero

And enough with the ‘awards’ business. How did we ruin an excellent professional network by turning it into yet another vanity outlet? ...

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B2B Marketing Segmentation with HubSpot

B2B Marketing Segmentation with HubSpot

Segmentation is a key requirement for effective B2B marketing, but more often than not it gets so complicated that businesses either make mistakes or ...

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