How to make B2B content more exciting

Exciting B2B Content

With a lot of education and awareness in recent years around B2B marketing, more and more brands are realising its importance, and the need to publish...

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Performance marketing for financial services


We helped our client triple their leads and conversions in less than 3 months while reducing unit costs. Our client offers a next-generation cross-...

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Cactix is now a Certified Semrush Partner Agency

Cactix Semrush Agency Partner

We are proud to announce that Cactix is now the first certified Semrush partner agency in the UAE as per Semrush’s new partner program which was launc...

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B2B Marketing Segmentation with HubSpot

B2B Marketing Segmentation with HubSpot

Segmentation is a key requirement for effective B2B marketing, but more often than not it gets so complicated that businesses either make mistakes or ...

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The Value of B2B Marketplaces

Value of B2B Marketplaces in B2B Marketing

There’s a notion that concepts or constructs that have been around for too long are likely to stay around for longer. This is known as the Lindy...

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Blocking Bot Traffic and Excluding it in Reports


Websites around the world are prone to different kinds of bot traffic every day. From a business perspective, it is important to understand that bot t...

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Strategies for Lead Generation Campaigns

Lead Generation Campaigns

Lead generation is considered one of the most common use cases for digital marketing across different industries. The objective obviously is to genera...

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Hosting your Blog on HubSpot vs WordPress

HubSpot Developers

The Content Optimization System (COS), now part of the newly launched CMS Hub, is a key component of the HubSpot Growth Suite and any HubSpot-powered ...

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