Imdaad Group

Project Information


Imdaad Group is a Dubai-based group of companies that provides integrated, sustainable facilities management services that enhance operational efficiencies of physical assets. Imdaad’s group of companies and divisions provide turnkey solutions for environmental solutions, material recovery (Farz), hard FM, soft FM and manpower services (Isnaad), automation (Nigma), and fire safety (Vision Safety).


Inbound Marketing, Social Media Marketing, Content Development, Content Design, Search Engine Optimisation, PPC Advertising, Web Design and Development



Project Details

Imdaad is the Middle East’s leading Integrated Facility Management Company. It is a founding member of the Middle East Facilities Management Association (MEFMA) and employs a multi-cultural workforce of over 7,000 skilled workers from 37 countries. Imdaad is owned by Investment Corporation of Dubai (ICD) and comprises a group of companies providing integrated and sustainable facilities management services.

Imdaad Group selected Cactix as its strategic partner to help build a strong thought-leading online presence, increase brand awareness, and drive more business to the group’s various units.

We launched new websites for Imdaad Group that best represent the group’s profile and activities. We also developed and implemented a comprehensive inbound marketing strategy to help Imdaad achieve its goals. Our work is ongoing and it includes a number of integrated services including social media, search engine optimization, strategic content research and development, email marketing, and administration of website and HubSpot marketing hub and assets.