Emirates Nature WWF


Emirates Nature WWF

Project Information


Emirates Nature is a leading non-profit organisation that has been engaged in driving positive environmental change in the UAE for decades. Emirates Nature is part of the global WWF network, which has a 50-year legacy and is supported by more than five million people worldwide.


HubSpot Onboarding, Inbound Marketing Strategy

Project Details

For almost two decades, Emirates Nature has been a prominent and active partner in environmental conservation in the region. Emirates Nature is part of the global WWF network, and it is the leading non-profit organisation established to drive positive change in the UAE.

Emirates Nature WWF partners with individuals and institutions to achieve science-based solutions to combat climate change and safeguard the seas, the land, and their associated biodiversity.

As Emirates Nature WWF seeks to acquire new donors and retain its existing ones, the marketing team was looking for an effective way to launch targeted B2B campaigns to generate new leads, engage with the existing partners, and run digital fund-raising campaigns.

Cactix helped Emirates Nature WWF adopt the inbound marketing approach and provided them with all the necessary tools and training they needed to succeed. Our team onboarded Emirates Nature WWF on the industry leading HubSpot Marketing Pro platform, carried out essential strategy sessions, and designed and developed all the assets required to get the team up and running on the platform.

Shortly after, Emirates Nature WWF expanded the use of HubSpot beyond the business development and marketing activities to include the education communications which are addressed to the general public.