Abu Dhabi National Insurance Company
We were engaged to launch and manage a digital lead generation campaign for motor insurance products as part of a larger scope delivered by our partner which included direct sales services.
Our work involved designing and delivering a full digital marketing campaign using Google Search and Display Advertising as well as Facebook and Instagram Ads. We conducted a full keyword research and developed copy and artwork for all ads. We designed and built custom landing pages optimized for conversion and linked all campaigns to them with daily monitoring and optimization, and weekly reporting on results and analytics.
The final results for the six months campaign were 7,310 leads generated at an optimal conversion rate of 5.27% and an extremely low cost per lead.