Abu Dhabi National Insurance Company
Projects
Project Information
Client
Abu Dhabi National Insurance Company ADNIC is a publicly listed composite insurance provider headquartered in Abu Dhabi, UAE. ADNIC provides the UAE and the greater MENA region with affordable and customized insurance solutions as well as risk underwriting solutions.
Partner
Data Direct is a multi-discipline group of companies providing sales, marketing, and business process outsourcing services. Data Direct is headquartered in the UAE with offices across Bahrain, Saudi Arabia, Oman, and Nigeria.
Services
Lead Generation Campaign
Project Details
We were engaged to launch and manage a digital lead generation campaign for motor insurance products as part of a larger scope delivered by our partner which included direct sales services.
Our work involved designing and delivering a full digital marketing campaign using Google Search and Display Advertising as well as Facebook and Instagram Ads. We conducted a full keyword research and developed copy and artwork for all ads. We designed and built custom landing pages optimized for conversion and linked all campaigns to them with daily monitoring and optimization, and weekly reporting on results and analytics.
The final results for the six months campaign were 7,310 leads generated at an optimal conversion rate of 5.27% and an extremely low cost per lead.
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