Why does it matter?

“Without data you’re just another person with an opinion.” – W. Edwards Deming – Engineer, Inventor, and Author

The use of data science and AI in marketing is vital and the use cases are endless. It helps in understanding customers and their needs and behaviours. It helps in personalising campaigns to make them more relevant and successful. It also helps in improving competitive analysis, marketing automation, content creation and PPC advertising.

How do we do it?

At Cactix we embed data science and artificial intelligence into our processes to inform our conclusions, drive our decisions, and gain actionable insights that yield better outcomes for our clients.

We rely on tech stack that includes Google Data Studio and Tableau for visualisation and reporting, TensorFlow and AWS AI/ML for custom applications and Gavagai for text analytics. All in addition to our proprietary and acquired set of Python scripts and Microsoft Excel Add-Ons.