Why do we specialise?

Most agencies out there provide their services to all kinds of businesses and industries with equal enthusiasm but often with the same approach, tactics and strategies. This can be a mistake if, for example, a B2B business is given a B2C marketing treatment – resulting in the wrong choice of platforms, wrong communication and superficial content. All of which will affect results.

B2B Marketing requires a deeper level of understanding of the business, its inner workings, its environment and its target market. It demands a more sophisticated approach to reaching the target audience and driving them to action.

Why are we focused on B2B?

At Cactix, we focus and specialise in B2B where we believe marketing is more rational, less subjective, and can make a bigger impact especially with higher ticket prices and marginal values.