Manufacturing
Turn technical strength into market power with positioning built for business buyers.
A visit to any industrial tradeshow these days reveals scores of manufacturing businesses that have barely any online presence. The manufacturing sector has generally been resistant when it comes to digital marketing and relied much more on traditional marketing methods or on the marketing efforts of distributors. Specialised marketing can help manufacturers increase revenues and identify new markets and distribution channels. It can also capture valuable data and market feedback that can be used to optimize revenues and improve products and after-sales service.