# Cactix

> Cactix is a B2B marketing agency and consultancy based in Dubai, working with industrial, engineering, manufacturing and technical organisations across the UAE and around the world. We operate on retainer with medium to large B2B companies that have established marketing functions and long, multi-stakeholder sales cycles. We are a HubSpot Solutions Partner and a certified Semrush Partner Agency.

## Core pages

- [Cactix](https://www.cactix.com/): B2B marketing agency and consultancy for industrial, engineering and technical organisations in the UAE and MENA.
- [Solutions](https://www.cactix.com/solutions): The four service categories Cactix delivers.
- [Sectors](https://www.cactix.com/sectors): The industries Cactix works in.
- [Case studies](https://www.cactix.com/case-studies): Client engagements and outcomes.
- [Our model](https://www.cactix.com/model): How Cactix is structured and how engagements work.
- [About us](https://www.cactix.com/about-us): The team and the background behind the agency.
- [Contact](https://www.cactix.com/contact-us): How to reach Cactix.

## Solutions

- [Growth Marketing](https://www.cactix.com/solutions/growth-marketing): Demand generation, campaign strategy and pipeline development for long B2B sales cycles.
- [Brand Content and Communications](https://www.cactix.com/solutions/brand-content-and-communications): Positioning, messaging, content programmes and corporate communications for technical organisations.
- [Digital Commercial Infrastructure](https://www.cactix.com/solutions/digital-commercial-infrastructure): Websites, data, analytics and the systems that connect marketing activity to commercial outcomes.
- [HubSpot Onboarding, Implementation and Support](https://www.cactix.com/solutions/hubspot-onboarding-and-support): HubSpot implementation, migration, configuration and ongoing support as a Solutions Partner.

## Sectors

- [Manufacturing](https://www.cactix.com/sectors/manufacturing)
- [Construction and Facilities](https://www.cactix.com/sectors/construction-and-facilities)
- [Energy and Environment](https://www.cactix.com/sectors/energy-and-environment)
- [Technology](https://www.cactix.com/sectors/technology)
- [Financial Services](https://www.cactix.com/sectors/financial-services)
- [Government and Defence](https://www.cactix.com/sectors/government-and-defence)
- [Life Sciences](https://www.cactix.com/sectors/life-sciences)
- [Information and Research](https://www.cactix.com/sectors/information-and-research)

## Case studies

- [Inbound marketing for a leading integrated facilities management group](https://www.cactix.com/case-studies/inbound-marketing-for-a-leading-integrated-facilities-management-group)
- [ABM success for a global facilities and food services provider](https://www.cactix.com/case-studies/abm-success-for-a-global-facilities-and-food-services-provider)
- [Building a scalable demand engine for a specialised IT provider](https://www.cactix.com/case-studies/building-a-scalable-demand-engine-for-a-specialized-it-provider)
- [Scaling marketing impact across regions and channels for an enterprise software company](https://www.cactix.com/case-studies/scaling-marketing-impact-across-regions-and-channels-for-an-enterprise-software-company)
- [End to end HubSpot implementation for a fintech group](https://www.cactix.com/case-studies/end-to-end-hubspot-implementation-for-a-fintech-group)
- [HubSpot implementation for a global media technology provider](https://www.cactix.com/case-studies/hubspot-implementation-for-a-global-media-technology-provider)
- [Empowering a leading environmental NGO with HubSpot for scalable donor and campaign engagement](https://www.cactix.com/case-studies/empowering-a-leading-environmental-ngo-with-hubspot-for-scalable-donor-and-campaign-engagement)
- [Client case study development for a global cybersecurity leader](https://www.cactix.com/case-studies/client-case-study-development-for-a-global-cybersecurity-leader)
- [Performance marketing for a cross border payment fintech service](https://www.cactix.com/case-studies/performance-marketing-for-a-cross-border-payment-fintech-service)
- [Powering growth with HubSpot](https://www.cactix.com/case-studies/powering-growth-with-hubspot)

## Guidance for buyers

- [What a B2B marketing retainer costs in the UAE](https://www.cactix.com/b2b-marketing-retainer-cost-uae): Retainer pricing benchmarks for the UAE market, what sits inside a retainer at each level, and how to judge whether a quoted fee is proportionate to scope.
- [What to look for when hiring a B2B marketing agency](https://www.cactix.com/what-to-look-for-hiring-b2b-marketing-agency): Evaluation criteria for selecting a B2B agency, including sector fluency, team composition, and the questions that separate capability from presentation.
- [Agency, consultancy, in-house team or freelancer](https://www.cactix.com/agency-consultancy-in-house-team-or-freelancer-b2b): A comparison of the four delivery models available to B2B marketing leaders, with the conditions under which each one is the right answer.

## Optional

- [Insights](https://www.cactix.com/resources): Archive of articles on B2B marketing strategy, HubSpot, content and marketing operations.